CLASSIC OF TOMORROW


Our challenge was to re-launch a 120-year-old to the whole country. A beer that changed and tried new things along its long history. They didn't work out sometimes. Most of the times. But, when it did, it made Black Princess the classic that it is. So we invited the bold. The ones that never give up. Because they know they are one try away from being a classic.  A classic since tomorrow.


BLACK PRINCESS
2021, BETC
CLUBE DE CRIAÇÃO BRASIL
3x SHORTLIST