HOUSE OF “TORCEDOR ROXO”

In Brazil, we have a saying "Torcedor roxo". The ones who love soccer more than anything else. It is their religion, their temple, their home. So, when HBO Max had the challenge to promote that the Champions League was going to their streaming, we invited the fans to their home. House of Torcedor Roxo. We created a soccer jersey with a changeable emblem. Because a true fan of soccer doesn't mind about the team in the Champions League. Only about soccer.