PEDIGREE CARAMELO

The "vira-lata" Caramelo is a Brazilian icon, the king of memes, the most beloved dog in Brazil. It's almost the face on our 200-real bill. For God's sake, it's an immaterial cultural patrimony of our country.

But, unfortunately, they are the most common dogs in shelters.

After all, "vira-lata" means mutt. And mutts have a 90% lower chance of being adopted than dogs considered "purebred." But what does it mean to be purebred? A pedigree? Well, we are Pedigree. So we gave the Caramelos everything purebred dogs have.

PEDIGREE
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