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Putting an ex-Tae Kwondo instructor and an ex-mechanic in a room to work on a campaign seems completely crazy, but we call it creative work.


Hi, we are Cake and Gus (or Caique and Gustavo).
We didn't choose each other.
But love doesn't work like that, so why would advertising?
And even being an arranged marriage, we found something greater than love for each other. We fell in love with each other's work. Don't get us wrong, we are best friends. We do everything together, from all-nighters in the agency to all-nighters in the club.
Who are we trying to fool?
We never have spent a whole night in a club.
But never the less, we are still husband and husband.
Even after working for brands such as Netflix, Burger King, Citroën, Whirpool, HBO and others.
Because, in the end, we still know we are each other's most demanding client.

Cake  Llaguno
Copywritter

+55 11 99165-2264
︎ LinkedIn
︎ Instagram


Gus Souza
Art Director

+55 11 97699-1974
︎ LinkedIn
︎ Instagram


︎ E-MAIL

Awards


CANNES LIONS
Gold / Design / Design-driven Effectiveness

Silver / Outdoor / Challenger Brand

Bronze / Creative Data / Data Visualization

Bronze / Direct / Healthcare

Bronze / Design / Data Visualization

Bronze / Entertainment / Live Entertainment

Bronze / Entertainment Lions for Music / Diversity & Inclusion in Music

Bronze / Industry Craft / Art Direction: Outdoor

Bronze / Social & Influencer / Restaurants & Fast Food Chains

Shortlist / Design / Brand Environment & Experience Design

Shortlist / Design / Brand Environment & Experience Design

Shortlist / Design / Special Editions & Bespoke Items

Shortlist / Direct / Data-Driven Direct Strategy

Shortlist / Direct / Restaurants & Fast Food Chains

Shortlist / Brand Experience / Tech-Led Brand Experience

Shortlist / Brand Experience / Brand-Owned Experiences

Shortlist / Brand Experience / Restaurants & Fast Food Chains

Shortlist / Brand Experience / Retail Promotions & Competitions

Shortlist / Industry Craft / Illustration

Shortlist / Industry Craft / Illustration

Shortlist / Industry Craft / Illustration

Shortlist / Media / Use of Events & Stunts

Shortlist / Media / Single-market Campaign

Shortlist / PR / Use of Events & Stunts

Shortlist / PR / Single-market Campaign

Shortlist / Sustainable / Life on Land

Shortlist / Social & Influencer / Organic Reach & Influence


THE ONE SHOW

Gold Pencil / Design / Design for Good

Silver Pencil / PR / Public Relations for Good

Merit Award / Green Pencil

Merit Award / Cultural Driver / Multicultural Impact

Merit Award / Creative Effectiveness / Single Region or Market

Merit Award / Direct / Direct Marketing for Good

Merit Award / Direct / Non-traditional & Guerrilla Marketing

Merit Award / Integrated / Craft Storytelling

Merit Award / Outdoor / Out of Home for Good



D&AD

Shortlist / Impact / Design

Shortlist / Product Design / Promotional


CLIO AWARDS

Silver / Original Content / Creative Content

Silver / Original Content / Fan Driven

Silver / Social Media / Social Content Campaign

Silver / Video Promo Mixed Campaign / Horror



LIA AWARDS

Silver / Design / Non-Profit

Bronze / PR / National Market

Bronze / PR / Best Use of Events and Stunts

Shortlist / Non-Traditional / Guerrilla Marketing



EFFIE LATAM

Shortlist / Products and Services

Shortlist / Carpe Diem

Shortlist / Current Marketing

Shortlist / Positive Impact



WEBBY AWARDS

People's Voice Winner | Media & PR Best Community Engagement


Creative Club of Sao Paulo

Green Star | PR

Bronze | Creative Use of Midia

Bronze | Promotion

Bronze | Branded Content

Anuário

Shortlist 


ADC Awards

1 Shortlist | Interactive

El Ojo de Iberoamerica
1 Bronze El Oojo | Producción de Audio & Sonido