THE FUTURE IS NOT FOR AMATEURS

Caboré is one of the most respected communication awards in Brazil. Agencies, companies, and even the media were campaigning to win it. But, in 2021, the whole market was scared.  The beginning of A.Is. The new performance-only campaigns. New medias. New everything.  The future is not for amateurs.  So neither was our campaign.  We created a cyberpunk universe.  Where our market was fighting for survival every day. But only the chosen ones could guide us. The ones with creativity.  And we launched a long-copy campaign on the most famous Brazilian business journal. With characters, stories, and, with the final release, a cyberpunk role-playing game with the journal.