WELCOME THE BETTER YOU
Run the Bridge is one of the most iconic street runs in São Paulo. But they wanted the 2022's edition to have more amateurs running. Because, to them, the bridge was a symbol of overcoming hardships. It was not about the challenge of the run. But the one of leaving your old self behind. Welcome the better you. So we made a fully new concept and integrated campaign.
RUN THE BRIDGE
2022,
2022,
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